Foregrounding in English Advertisements: A Research based on Advertisements on TIME

The Effect of Using English in Persian Advertisements on Iranian Target Groups

The present study examined the effects of using English in products advertisements published in magazines in Iran on their Persian-speaking target audiences. 180 respondents, classified based on their gender and education, participated in this study. Respondents’ perceptions of the product/brand image and attitudes towards the advertisements, their purchasing intention, and degrees of their com...

Advertisements Evaluation Focusing on Human Face

Given the importance of advertising and the massive expenditures on it, evaluating its effectiveness is one of the key questions in marketing. Also endorser as the most commonly used communication tool, allocates a large portion of advertising costs and its use is still under development. In this project, we use Communicational and Observational approaches to explore the impact of utilizing ‘hu...

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How do cologne advertisements smell? - Some observations on iconicity in advertisements for men’s colognes

This paper deals with the semiotic phenomenon of iconicity and its relation to the communication of emotional concepts in cologne advertisements. As a matter of fact, scents have neuropsychological effects on memory processes and the processing of emotions in the human limbic system. I will point out that there also is a close sign-based relationship between iconic representations of emotional ...

Web-based closed-domain data extraction on online advertisements

Taking advantage of the popularity of the web, online marketplaces such as Ebay (.com), advertisements (ads for short) websites such as Craigslist(.org), and commercial websites such as Carmax(.com) (allow users to) post ads on a variety of products and services. Instead of browsing through numerous websites to locate ads of interest, web users would benefit from the existence of a single, full...